Caracas Born, NYC based.

Brand & Visual Designer with a focus on storytelling-led packaging and scalable
visual systems.

With a background in Marketing Communications and Packaging Design, I approach every project from a strategic point of view—defining how a brand communicates before shaping how it looks.

I’ve led and contributed to global packaging programs for brands, translating creative concepts into production-ready systems that balance craft, consistency, and scale. I’m especially interested in how emerging tools like AI can support design thinking while maintaining strong creative direction.

Currently training for my third world major marathon this upcoming November.