Made With Love Mother’s Day Collection
A collaboration between Clinique & Drew Drawbertson
A gift-forward packaging concept for Clinique inspired by the intimacy of handwritten notes and childhood craft. Soft pastels, delicate illustration, and tactile cues transform everyday products into something personal, while staying unmistakably Clinique.
Credits:Role: Lead Packaging Designer
Director: Timothy Strudwick Creative Director: Camilo VillotaCLINIQUEAll Rights Reserved
AI Generated Image
A Clinique gift that feels like a kid’s card, without losing Clinique clarity.
A system built to scale across all promotional packaging sets preserving warmth, legibility, and shelf recognition
Moodboard that inspired the “touch of a kids hand-drawn card for mom”
Packaging System
One design language across multiple sets
A modular illustration-and-color system designed to adapt across cartons, kits, bags, and visual merchandizing stands, maintaining consistent hierarchy, logo sizing, and a clear “Clinique-first” read at every scale.
AI Generated Images
Feature Project at Clinique.com
May 2025
The Mother’s Day collection launched as a hero feature on Clinique.com with a homepage takeover. The story extended into dedicated social content and retailer visibility through custom in-store displays—positioning the collaboration as the season’s primary gifting moment.
Clinique
New York, New York
Clinique
New York, New York
Clinique
New York, New York
“Clinique-ifying” Drew Drawbertson
Translating illustration into a packaging hierarchy
We translated Drew’s expressive, hand-drawn world into a controlled Clinique framework—standardizing illustration density, color placement, and typographic hierarchy so the collaboration felt personal, but never unbranded. The system protects readability at distance, preserves hero moments up close, and scales across collections without visual noise.
From design direction to design turnover
Led the system from concept through final mechanical-ready execution—ensuring consistency across formats, timelines, and production constraints. Te placing of each item are both intentional and thoughtfully distributed.
